Our Story
Fueling Louisville's
Local Economy,
One Business at a Time
We believe a strong community starts with supporting the small businesses that give it character, soul, and life.
Forward Louisville is operated by Slate Marketing LLC — built by two Bellarmine University student-athletes who decided to put their degrees to work for their community before graduation.
Our Why
Two Student-Athletes. One Big Idea.
In the middle of balancing Division I athletics with full academic loads at Bellarmine University, Jack Moutardier and Daxton Noe found themselves asking a question that wouldn't go away: Why is it so hard for great local businesses to get found?
Jack, a Marketing major with Google Ads and Google Analytics certifications, and Daxton, a Finance major with a deep passion for the economic impact of small businesses, had the expertise. They had the drive. And they had a shared conviction that the "little guy" — the family-owned restaurant, the neighborhood contractor, the local wellness studio — deserves the same digital firepower as the big brands.
So they built Forward Louisville. Not just a directory, but a platform designed to give local businesses in the Louisville metro real exposure, real tools, and a real shot at thriving in the digital age.
Meet the Founders
The Team Behind the Mission
Co-Founder
Jack Moutardier
Marketing & Strategy
Born in New Albany, Indiana, Jack is a Marketing major and freshman at Bellarmine University where he competes as a Division I student-athlete in Cross Country and Track. Google Ads Search Certified and Google Analytics Certified, Jack brings professional-grade digital marketing expertise to every client relationship. His approach is grounded in his Christian faith — he believes that building trust, protecting client confidentiality, and operating with integrity aren't just good business practices; they're moral obligations.
Co-Founder
Daxton Noe
Finance & Operations
Born in Lexington, Kentucky, Daxton is a Finance major and freshman at Bellarmine University where he also competes as a Division I student-athlete in Cross Country and Track. He specializes in understanding the economic impact of small businesses on local communities and brings deep expertise in reputation management and AI implementation. Rooted in his Catholic faith, Daxton is committed to treating every client with utmost respect — and to building long-term, confidential relationships built on a foundation of trust.
More Than a Directory
A Marketing Engine for Louisville's Growth
Forward Louisville isn't just a list of businesses — it's a growth platform. Every listing is a digital storefront, a trust signal, and a lead-generation machine rolled into one. Premium members unlock a full suite of tools that would cost thousands through a traditional agency.
We believe in giving small businesses enterprise-level advantages. From featured placements and custom QR codes to strategy calls and 30-second promo videos, we are the digital team that every local business deserves but rarely gets.
Reputation Management
Build trust with verified profiles, star ratings, and review management that puts your best foot forward.
AI Implementation
We harness AI tools to help local businesses automate, optimize, and compete with national brands.
Digital Visibility
From search placement to promo video production, we turn your listing into a full digital marketing presence.
Our Foundation
Built on Faith, Trust & Integrity
At Slate Marketing LLC, the values we hold personally shape everything we do professionally. Jack and Daxton's shared faith — rooted in Christian and Catholic traditions respectively — forms the bedrock of how they run their business: with honesty, humility, and a genuine commitment to the people they serve. Client confidentiality isn't a legal obligation here. It's a promise.
Faith-Centered Leadership
Our founders operate from a place of purpose and principle, not just profit. Faith guides every decision we make for our clients and community.
Absolute Confidentiality
We treat your business information with the same care you do. What stays between us, stays between us — always.
Community-First Service
Louisville is our home. We're not outside consultants — we're neighbors building something that genuinely serves this city for the long term.
Ready to Move Your Business Forward?
Join Forward Louisville today — free to start, powerful when you upgrade.